Bringing User Experience Competence to SMEs

“PUMa” was a multi-year research project to bring usability and user experience capabilities to German software-developing SMEs.

Alongside project partners with backgrounds in psychology, business and IT, ma ma provided expert design knowledge and hands-on design expertise.

In Germany, SMEs tend to have a strong focus on engineering rather than issues like usability and user experience. The objective of the project was to devise ways to connect experts from the usability and user experience space with SMEs. The project called for new approaches to software development and competitive business value creation by emphasizing human-centered design in development.

Within the scope of the project, we developed tools and platforms capable of making the expert knowledge and experience of design accessible for SMEs.