We are a team of designers, strategists and researchers who strive for big change by caring about the small details.


ma ma is a strategic design studio that collaborates with companies and organizations to create sustainable long-term impact and innovation. Our design practice, which centers around thoughtful, strategic projects, is rooted in the conviction that everything is connected and impacts each other.

ma ma was founded in 2000 in Frankfurt, Germany, as a studio for digital design.
Since then we have devised systems and created products and services for the digital age.

We collaborate with many exceptional people of broad expertise and skills, placing partnership at the heart of our practice.


Stefan Karp
Designer and Founder

Stefan founded ma ma Interactive System Design in 2000. As director he develops the strategy for the studio as well as its topics of work. In his design practice, he is engaged in client projects, bringing expertise about technologies and materials as well as problem-solving skills.

Stefan studied at the HfG Offenbach and holds a diploma in product design. He has taught digital design at several universities such as the University of Applied Sciences Trier, University of Applied Sciences Kaiserslautern and the University of Kassel.

Since the 90s Stefan has continuously worked in the domain of digital design, questioning and expanding its topics and adapting his design practice to what is needed in the twenty-first century.

Today, Stefan focuses on design for systems and design-driven strategic foresight projects.

Moritz Müller
Strategic Designer

In the studio Moritz works on making sense of research findings and mapping complex issues. He has a BA in Interactive Media Design and a MA in Leadership in the Creative Industries from University of Applied Sciences Darmstadt/Cork Institute of Technology.


He is interested in the field of learning and literacy, has brought design knowledge to educators in a multi-year workshop series and designed an open educational resources platform for TU Darmstadt.


His master‘s studies engaged with questions at the intersection of philosophy, ecology and design concerning human relations to the ecological crisis, leading to his deep interest in the topics of transitions and systems change.

Vicki Wu, PhD
Design Research Adviser

At ma ma Vicki converges knowledge and exposes patterns relevant for a diverse range of projects. With prior experiences as a product / graphic designer (electronics, industrial components, applications) and a journalist (Taiwan, UK, Germany), she now specializes in user experiences, creative processes and cross culture design.


Vicki has a BSc. / MSc in industrial design from TaTung University, Taipei and a PhD in Art and Design from Central Saint Martins, University of Arts London. The theme of her PhD thesis – a categorized system of connecting ideas and images – was later on widely used for the innovative processes of the design and high-tech sectors.


Vicki currently holds a teaching assignment at Tatung University in Taipei City, Taiwan.

Want to know more?

ma ma Interactive System Design
Gutzkowstrasse 7 HH
60594 Frankfurt am Main

+49 (0)69 7930 6622

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“We think in generalities, but we live in detail.” —Alfred North Whitehead