ma ma is a strategic design studio working with companies and organizations to create sustainable long-term innovation and impact.

Our approach

Three fundamental ideas inform our design practice and collaboration with our clients.

Sustainable impact

We believe strategic design creates sustaining and resilient innovation, which is able to adapt to changing environments and demands, vital for staying relevant, useful and valuable in the long term.

Context is key

We believe understanding contexts and systems is the key to grasping the full scope of any problem and creating meaningful solutions and interventions.

Focus on experiences

To intervene in complex systems, we have to look at the smallest elements of experience: how people interact with things, with each other, and with the world around them—the everyday details of their lives.


IHK Offenbach Tile

Webinar about Futuring for Businesses

Using ‘Design Futuring’ to devise strategies, change processes or product and service innovations for SMEs. Part of a event series by the Offenbach Chamber of Industry and Commerce. (2022)

Tatung University Tile

Lecture at Tatung University Taipei

Talk about 'Design Futuring' as an innovative approach to develop solutions to diverse societal problems and new responsibilities for designers. (2021)


Guest editorial for DKKV about Design Futuring⤻

Article on the benefits of ‘Design Futuring’ in the fields of disaster risk reduction, risk management and civil protection for resilient and sustainable futures, published in the German Committee for Disaster Reduction newsletter magazine. (2020)


We used today’s societal, medical and technological trends to outline the future of medical applications and collaborated in a strategic discursive design project to anticipate future medical products and services.

We helped our client co-create a new company-wide service management experience by introducing a culture of design across all departments.


Want to know more?

ma ma Interactive System Design
Gutzkowstrasse 7 HH
60594 Frankfurt am Main

+49 (0)69 7930 6622

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“We think in generalities, but we live in detail.” —Alfred North Whitehead