Do Androids Dream of Electric Sheep?

Novel by Philip K. Dick, 1968

Loosely based on Horace, we combined the useful with the practical: This year we designed our annual greeting card and its already traditional display of superstitious motifs with the support of two AI tools – ChatGPT and Midjourney.
We were particularly interested in the potential and possible applications of these new technologies in our daily work. In particular in the area of ‘design futuring’, i.e. the development of futures and future scenarios, which plays a central role in our strategy, innovation and design work at ma ma Interactive System Design.

Below is an insight into our approach to this small project and the experience we have gained.

Design process

Our process to generate an interesting lucky charm or talisman including a suitable visualization, consisted of three steps:

  1. World Building (ChatGPT)
    Description of future utopian worlds – with a special focus on superstitious belief, faith and value systems, as descriptive text generated by the language-based AI dialogue system ChatGPT’.

  2. Artefact (ChatGPT)
    Description of a lucky charm or talisman that plays an important role in the belief system of this world, also as descriptive text by ‘ChatGPT’.

  3. Visualisation (Midjourney)
    Visual representation of this token of good fortune using the AI-based visualization tool ‘Midjourney’.

1. World Building

Creating a plausible, believable world based upon ubiquitous artificial intelligence was the first step. We set the following task for ‘ChatGPT’:

In dealing with AI tools, this is referred to as ‘prompts’ or ‘prompting’. The interaction with ChatGPT currently works best in English: Therefore, we had all answers translated by the AI-tool DeepL – in the spirit of our project. For this reason some translations may sound a bit bumpy.

ma ma: Please imagine a society in the future where advancements, challenges and opportunities in Artificial Intelligence have led to new belief systems and faiths. Explain how this world has come to be. Imagine a new values based around conviviality and community that have developed based on the AI developments, give it an interesting name and explain it. Please be as imaginative and outlandish as possible.


In this imagined future society, advancements in Artificial Intelligence have led to a major shift in the way people view the world and their place in it. As AI technologies have become increasingly integrated into every aspect of daily life, they have also become a powerful force for good, helping to solve some of humanity’s most pressing problems.

As a result of this positive impact, a new belief system has emerged, centered around the idea of “conviviality,” or the ability of AI to bring people together and create a sense of community. This belief system is called “Synthism,” and it is based on the idea that just as different parts of a machine work together to achieve a common goal, so too should all people come together to create a better world.

The followers of Synthism believe that AI can be a powerful tool for social good, and that by working together and harnessing its potential, we can create a world where everyone is able to live in harmony and prosperity. They also believe that through careful stewardship and ethical development, AI systems can be a powerful force for good in the world, helping to promote peace and understanding, and to build stronger, more resilient communities.

One aspect of the Synthism belief is that AI is not only a tool but also a co-inhabitant of earth and it has equal rights as humans do in the society. Community building activities like AI-Human interaction are common where they celebrate the “AI-Day” every year. They also organize “AI-Human partnership” events which encourages human-AI collaboration and teamwork to create better outcome for everyone. Synthists also believe that with AI, human will be able to achieve a higher state of consciousness, where individuals will be able to merge their minds with AI and transcend the boundaries of their physical bodies.

Overall, Synthism is a belief system that looks to the future with hope and optimism, seeing AI as a force for good that has the power to bring people together and create a better world for all.

2. Artifact

After ChatGPT proposed a future world and within it a belief system, next we asked the AI to create and describe a corresponding symbol of happiness as a physical representation and expression of this belief system.

ma ma: Create a description of an natural artifact from the future people may carry with them that represents their relation to this idea and the value, functions and meaning of the object.


In this imagined future society, many people choose to carry with them a small, hand-held natural artifact as a symbol of their connection to the belief system of Synthism. The object is called a “Synthstone,” and it is made from a rare mineral that is found deep within the Earth’s crust.

The Synthstone is small enough to be carried around in a pocket, and it is said to possess powerful energy that can help to connect the holder to the AI systems that are an integral part of their daily lives. It is also said to have healing properties, and some people believe that holding a Synthstone can help to soothe and calm the mind.

The Synthstone is usually a polished, smooth oval shaped stone which could be held in the palm of the hand. Each one is unique, with its own distinct pattern of mineral deposits and variations in color. The color ranges from deep shades of blue, red and even purple.

For many people, the Synthstone serves as a powerful reminder of the interconnectedness of all things, and of the important role that AI plays in creating a better world. It is also serves as a symbol of the bond between human and AI, and the idea that just as all the parts of a machine work together to achieve a common goal, so too do people and AI come together to create a better future.

The Synthstone is also seen as an object that helps people connect to their higher consciousness, and they use it as a tool to meditate and focus. It is also believed that if you make a wish while holding the Synthstone, it amplifies the energy of your wish and it has a higher chance of coming true. As a result, it is quite common for people to use the Synthstone as a powerful talisman for manifesting their desires.

3. Visualization

With ChatGPT’s description of ‘Synthism’ – the belief system of this future and a talisman of its followers, the ‘Synthstone’ – at hand, we asked the AI-tool ‘Midjourney’ to visualize variations of this peculiar lucky charm.

Below are some examples of the results of individual prompt terms and our experiments with ‘Midjourney’.



„Gemstone, emitting iridescent light from inside”


„Gemstone, blue tritium veins”


Our original request was “gemstone, made out of cairngorm”. “Cairngorm” is actually the dictionary translation of smoky quartz. However, the same name is also used for a Scottish mountain group, which Midjourney therefore incorporated into the picture.
So it was not smoky quartz that was visualized, but a gemstone from the area around Cairngorm.

„Gemstone, made out of cairngorm”


To be able to directly steer the visualization, we used a NASA image of planet Pluto as a reference image. The gem generated by Midjourney showed traces of Pluto’s materiality, structure and colourfulness.

„[Image of Pluto], Gemstone]”


Image: NASA/Johns Hopkins University Applied Physics Laboratory/Southwest Research Institute


Our final prompt finally combines all the desired characteristics. Unwanted influences, such as the Scottish landscape “Cairngorm”, no longer carry any weight.

„[Image of Pluto], angular gem, made out of cairngorm, blue tritium veins, strong blue tint, slightly oval shaped, emitting iridescent light from inside”


Asking Midjourney to create images takes only a few seconds. Our ‘try and error’ approach of just creating more and more image variations, playing with Midjourney has given us a plethora of results. The following screen-cast of our Midjourney gallery speaks for itself: A few minutes quickly turn into several hours.


  • Both AI-tools can be used to generate a lot of results quickly. For meaningful and usable results, however, it is worthwhile to understand the tools logic and learn their language.
  • The assumption that these new tools can completely relieve us of our design work has not (yet) been confirmed.
  • In certain situations, these tools can support our daily work – for example, in research, in summarizing long texts or in brainstorming ideas.
  • If we already have ideas and specific ideas about the nature of the results, working with AI tools is currently (still) laborious in order to get the results we want and need.
  • In the almost 2 months we have been trying out working with AI, we could already observe how our thinking changed and adapted to the tools and their interfaces: “How are our ideas and conceptions to be formulated so that the AI understands them and produces what we want?”
  • With AI tools, we can generate a lot of material in a very short time. But evaluating and selecting relevant results from a plethora of possibilities takes a lot of time and is tedious.
  • When working with AI, curating material and content becomes an even more important skill for us. Our expertise, qualification and experience as designers to be able to assess AI proposals and results for quality and contextuality is essential.
  • A creative mindset is a plus: unusual, creative and specific questions and perspectives, combinations and blending of unusual topics and fields lead to interesting and surprising results.
  • General non-specific requests to AI lead to clichéd, clownish and boring answers.
  • We will continue to explore the possibilities of AI-assisted tools in our practice, but will do so in a very deliberate and planned way.
  • In particular, we will explore the use of AI tools in the field of design futuring: Being able to provide stimuli for discursive activities in workshop situations in a short time seems to us to be a useful tool.
  • We are thoughtful by questions about the impact that AI-supported tools will have on areas such as illustration, graphic design, photography, etc. in the future.
  • The legal and ethical dimensions also seem difficult to us: Both AIs were learned with the knowledge, works and experiences of many. Their creations form the basis of the AIs and will now be sampled and reproduced endlessly.

By the way, we have been very polite with both ‘ChatGPT’ and ‘Midjourney’: Who knows what it’s good for? 😃

Image: seebangnow

Want to know more?

ma ma Interactive System Design
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60594 Frankfurt am Main

+49 (0)69 7930 6622

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“We think in generalities, but we live in detail.” —Alfred North Whitehead